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NEXT MEETING: October 5th at 6.30pm in The Ramada Hotel, Drumshanbo.
Agenda
6.30pm – Welcome – Member Introductions
6.35 – Keynote Presentation – The Importance of Brand by Elaine Negi Breslin

Elaine has spent more than 14 years in London and Sydney implementing brand strategies for some of the most respected and iconic brands in the world.
Most recently, Elaine worked for Coca-Cola where she spent more than five years supporting the local brand teams across Europe with strategic and tactical brand extension activations. Some of the projects Elaine was responsible for were the Coca-Cola t-shirt collection for Zara, the Signature Collection to support the ultimate drinking experience, the launch of the Coca-Cola MP3, and maximising the sponsorship of UEFA’s Euro 2004 event.
See more information below.
7.25 – Update from Leitrim County Enterprise Board
7.30pm – Tea/Coffee – Networking
Elaine has spent more than 14 years in London and Sydney implementing brand strategies for some of the most respected and iconic brands in the world.
Most recently, Elaine worked for Coca-Cola where she spent more than five years supporting the local brand teams across Europe with strategic and tactical brand extension activations. Some of the projects Elaine was responsible for were the Coca-Cola t-shirt collection for Zara, the Signature Collection to support the ultimate drinking experience, the launch of the Coca-Cola MP3, and maximising the sponsorship of UEFA’s Euro 2004 event.
Prior to Coca-Cola, Elaine worked for the Beanstalk Group, one of the leading global brand licensing agencies. In this remit, Elaine was responsible for implementing brand strategies for Andy Warhol, Crayola, James Bond, Jaguar, and many more.
Elaine also spent time in Sydney working for Proctor and Gamble on the print and point of sale element of brand management for Max Factor and CoverGirl cosmetic brands, and was part of the team that launched Lipfinity into the ANZ market.
Elaine started her career in marketing with Walt Disney Consumer Products in London. Throughout the five years she spent there, she worked on leveraging all character brands and film launches in multiple categories and channels.
Today, Elaine is a self-employed consultant offering a practical, tailored and hands-on marketing service to SME’s and start-up’s in Ireland.
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