Leitrim Business Network Meetings take place on the first Tuesday of every month at 6pm in the The Ramada Lough Allen Hotel, Drumshanbo.

Next meeting: Tuesday July 1st

Agenda: 6pm SHARP: Welcome

6.05: Speaker: Campbell Scott, CEO of IGOpeople, Dublin.

Today consumers are increasingly using services such as social networks and discussion forums, to organise and to share opinion with friends. Businesses are often the topic of discussion, but the businesses themselves are struggling to take part in this discussion, as they are often not well received or in some cases may even be excluded. At the same time, traditional broadcast media is proving less effective for brands, particularly in addressing a younger audience, who can be less receptive to the marketing message. The Internet has become a more popular advertising media, as the rate of growth of spend on advertising outstrips other forms of media. However, advertising alone does not realise the full potential and “two-way” nature of the Internet – to to create a conversation with customers!

IGOpeople is a new service that allows brands and organisations to find, connect and do business with consumers.
The service is created using the best bits of social networks, directories, search and blogs.
It brings together individuals, groups and organisations in one place, so that they can find, connect and converse with the right people, to help get things done.

Businesses can use the service to;
• listen to consumers and collect ideas and feedback
• collect sales enquiries and make offers
• provide improved customer support

For consumers, IGOpeople offers the convenience of connecting with all the brands they deal with, from one place.

IGOpeople Introduction - 2 Page PDF

6.20: Q & A

6.30: Networking

6.50: Discussion

7.oo: Close

ICT Network Meeting

7pm to 8pm