Design Delivers is a one-day workshop run by the Centre for Design Innovation. In this highly interactive session, you will learn practical tools for identifying your key customers and applying design research tools to extract meaningful insights that can be developed into product and service offerings. The one-day workshop was developed out of the 18-month Innovation by Design programme that will complete in September 2008.

The first half of the day focuses on user-centred design; what it is, why it is important to your business and how to do it. You¹ll be taken through a straight-forward process of applying user-centred design (Identify, Look, Involve, Try, Plan). Each step will be illustrated using tools that can be applied after the workshop. Why would you want to invest resources to develop ideas or services your customers don’t want or need?

The second half of the day will focus on branding. Branding adds value to your business, helps you differentiate your offering from the competition and helps you connect with your customers. A brand is not a logo or an identity, it is much more. You will learn why branding is important to your business, as well as the components that make up successful brands. Convey your message more effectively and consistently. Sell your products and services at a premium. Attract better customers, distributors, partners, suppliers and staff.

What have past participants said about the day?

“Practical tools to bring back to the workplace.”
“This kind of seminar should be available as soon as you enter into business. Day one.”
“Informative and essential for any discerning SME who wants to drive value in their business.”
“Like the interaction exercises … I hate sitting and listening for hours solid. Thanks.”
“It has taken the blinkers off to what design can be and do for the business.”

Why should I care?

Research conducted by the Centre has proven that Irish businesses who use design innovate more often, more effectively and compete less on price.
Companies that integrate design at the highest strategic levels are 2.5 times more successful than those that do not yet only 15% of organisations use design at this level. Why? One of the reasons could be they just don¹t know how. Begin to learn how during this one-day workshop.

How much does it cost?

The event is fully subsidised by the BMW Assembly and free to interested companies in the BMW region.

Who is delivering it?

The day will be facilitated by international design experts from the Centre for Design Innovation who have worked with numerous organisations both at home and abroad. In addition, representatives from companies that are currently on the Innovation by Design programme will speak about their experience and success to date.

Is one day enough time to learn this?

Our goal at the Centre is to help demystify the design process and provide tools that allow you to use design thinking for yourselves. When it is time to undertake more detailed work you will feel more confident and empowered to brief the appropriate expert to provide you with further support. You¹ll get a lot of value from the day.

Where and when will it take place?

The workshop will be run three times, with the second session taking place Tuesday, April 29th, from 10-4PM at the offices of the Centre Design Innovation, Room G1003, Business Innovation Centre, Institute of Technology Sligo campus. Please RSVP to Justin Knecht, Programme Manager, justin@designinnovation.ie.

Justin Knecht
Programme Manager
Centre for Design Innovation

www.designinnovation.ie
office: +353 71 9155496
mobile: +353 87 2043716