Press Releases that Work

This one day workshop will help participants to develop writing skills to have a press release noticed.

Participants will develop skills including:
• Understand the framework of a basic press release.
• Understand the difference between an ad, a release and a statement.
• Have clear guidelines to measure each release against.
• Draft a press release that will be read

Venue: to be finalised.

Duration: 9.30am-4.30pm | Start Date: 16th April 2008 | Book now >>

Many business owners under-value the free publicity there is to be had from issuing press releases and seeing them used in the media.

Journalists and newsdesks get hundreds of press releases every day; but most go unused, simply because they are not suitable, at the time.

The one-day Press Releases that Work seminar is designed to show how to draw up and send press releases that will be noticed above others.

It considers releases that failed and discusses why they were not successful.

Advice is offered on how to make follow-up contact with key journalists and how to be aware of their needs and requirements.

The sessions are informal and informative and geared towards practical results for participants.

Book now >>