Workshop Objectives

• Allow participants to start generating website sales and leads within 24 hours.
• Demonstrate why most websites fail and how to solve this problem.
• Educate participants about all commercial and technical issues relating to Internet and email marketing activity.
• Practically demonstrate tools that allow participants apply new knowledge gained to improve their online business.
• Allow participants to overcome any fears they have regarding Internet marketing via hands-on training
• The workshop is most suited to small business owners and marketing managers.
• Intermediate PC skills are required. Owning a website is preferable.

This fast-moving programme for a max of 10 participants will be hands-on and involve considerable group participation and interaction. Questions and contributions will be actively encouraged.

The positive & developmental web experience of participants will be used to illustrate what works online.

Date: Thursday March 27th
Location: Leitrim County Enterprise Board
Time: 9am - 5.30pm
Cost: €20

BOOK NOW by leaving a comment in the comments section below. Payment required on the day.

Workshop Materials
Notes will be provided during the workshop and will also be available online.

1 Day Workshop Agenda

9:00 Registration

9:30 Start & Introductions

9:45 Search Engine Optimisation Overview

10:15 Hands-On Keyword Research

11:00 Break

11.15 Link Building & Hands-On Submissions to DMOZ.org

11:45 Google Adwords Overview

Google Ads Hands-On Account Setup incl €50 free credit per person

1:00 Lunch

2:00 Google Analytics Overview

Google Analytics Hands-On

3:15 Break

3:30 Email Marketing including reviews of campaignmonitor.com, newsweaver.ie, spinnakerpro.com, constantcontact.com, ciculator.ie

Email Marketing – What not to do, legal issues etc

4:15 Copy Writing Overview

Hands-on writing for the web

5:00 Blogs - Overview of software & blogging

5:30 Finish