Social Media Marketing Masterclass

How to use no cost and low cost new media platforms to build buzz and attract more profits to your business.

There will be a Masterclass on Social Media Marketing on Thursday 21st Feb – 9.30am to 4.30pm – Innovation Centre at Leitrim County Enterprise Board. Cost €30.

Workshop will be facilitated by Krishna De – See krishnade.com for details.

The objectives of the workshop will be to provide an overview of the different strategies and platforms that are available at low and no cost to build your brand and reputation and to market your business using social media.

Topics to be covered are outlined below.

If you are interested, please book here.

Topics To Be Covered in The Workshop

- Social media marketing – why it’s a critical element in your marketing and communications mix across the 4 dimensions of branding

- Building buzz about your brand – exploring the different communication and engagement platforms including blogging, podcasting, social networking, social bookmarking, wiki’s, new media press releases (including case studies on how social media marketing are being used to build the brands and the reach of small companies)

- Social media marketing blunders – how to avoid the 6 most common mistakes that most businesses when adopting social media marketing

- We are the media – how to pitch your ideas in a Web 2.0 world

- Netiquette – principles to follow when building your brand and marketing your business online

- Beyond marketing – the 3 dimensions of boosting bottom line profits through your engagement in social media

- Assessing your readiness – how to assess your readiness for social media marketing before you make any investments in social media marketing

- Action planning – developing your social media marketing plan and 5 actions all business leaders should take even if you decide social media marketing is not for you.